About Us

Founded by the NBA’s Baron Davis, The Black Santa Company celebrates diversity in storytelling through engaging content and high quality products. We’re a character-focused company driven by vivid imaginations, positivity, and year-round giving. Black Santa and Cecilia are the first of many colorful characters coming your way.

"With all that’s going on in this country, and particularly in the African-American community, I want to offer heroes and role models through storytelling. Black Santa is the first character. His mission is to celebrate diversity, the joy of giving and the magic of good. He’s here to bring people together and have fun." - Baron Davis.